Why Sponsor

Hockey is one of the largest team sports in Ireland and a hugely important sport across the country at community level. Entrenched in Irish society, especially amongst kids in schools, the game is enjoyed by a committed and well-connected player and support base across boys, girls, men and women of all ages.

Corporations who associate themselves with hockey experience multi-faceted benefits that directly impact their bottom line by strengthening their brand position and allowing them to bond closely with key customer groups that conventional marketing channels cannot present. Irish Hockey can bring your brand to young families, children and 20-40 year old professional groups who:

Practice and enjoy fit and well lifestyles
Are ‘outdoors', active people
Are generally affluent with disposable incomes
Are highly social and very well connected with large reference groups

Aside from the opportunities this presents to you to strengthen your brand, involvement in a sport that is so highly developed at community level also provides benefits in community and social responsibility, as well as giving your valued clients and partners the opportunity to enjoy exhilarating match action and relaxing corporate hospitality. Our simple goal in any sponsorship is to develop a partnership with you to ensure that the people in your target markets look favourably on you. Whether this means new brand awareness, existing brand reinforcement, product promotion or simply showing that you a good corporate citizen is up to you.

Irish Hockey’s Market Approach To Sponsorship

Aside from high level exposure through the IHA itself, our sponsorship offerings are heavily geared to the markets that underpin our sport. Within this framework, we see our tournaments and fixtures as delivery agents of value, through which we can gear specific exposure towards a specific target market.

In that regard, there are a number of key tournament brands that the IHA is committing its marketing resources to developing and through which a high degree of sponsorship value will be channelled. For example, a sponsor who had a target market of U18 girls would receive exposure through all key Irish hockey tournaments and fixtures that are geared to U18 girls. ie. U16 & U18 Irish national girls teams, U16 & U18 girls Interprovincial tournaments, Girls All-Ireland Schools Championships and Provincial Schools Cup finals.

In short, we invite you to sponsor a market – your market. We'll then design the right combination of tournaments and fixtures to deliver exposure to that market for you, consistently throughout the year.

Keep reading on this section of the web site and we'll outline what we have that can help you. We'll show you:

what markets we can help you get close to
the channels we can offer through which to give you meaningful exposure value
what we need from you in return

Click here to learn about the Irish hockey market profile.