Sponsorship Packages

· National Partner	· National Development Sponsor
· National Mens/Womens Hockey Sponsor	· Sponsor Benefits
· National Girls/Boys Hockey Sponsor

Click here to see the overall sponsorship structure, and how the packages below fit in.

National Partner

This sponsor will be the chief partner of Irish hockey, receiving exposure across all areas of the game – girls, boys, men and women. The sponsor will receive branding opportunities across all identified prime tournaments and events and receive significant branding exposure through the Irish national teams. The sponsor will also have an opportunity to promote its brand within the community-based, local development initiatives that the IHA will be undertaking, as well as high performance programmes for Ireland's elite players. As the highest level sponsor in Irish hockey, the details of the agreement at National Partner level would be drawn up after careful consultation with the sponsoring organization to gear it to the organization's strategic marketing goals.

This Suits: An organization with broad market focus , who wants broad-sweeping exposure across all 32 counties and wants to be positioned at the highest level of sponsorship.

National Men's/Women's Hockey Sponsor

This package provides targeted exposure to either men's or women's markets, delivered through branding of the men's or women's senior national team and exposure at mens/womens tournaments and prime events for U21 and senior players. This means either the men's or women's:

National team fixtures (home)
U21 and Senior Interprovincial tournament fixtures
Club championships
Senior cup

This Suits: An organization with a particular market focus on either men or women (over 18 years old )

National Boy's/Girl's Hockey Sponsor

This package allows companies with markets focused on children to target exposure opportunities to Irish hockey's extensive U18 player and spectator groups. The sponsor has the opportunity to brand the U16 and U18 boy's or girl's national team. Value is also delivered through boys/girls tournaments and prime events, namely:

U16 & U18 national team fixtures (home)
U16 & U18 interprovincial tournament fixtures
All-Ireland (Boys) Schools Championship and Kate Russell Cup (girls equivalent)

This Suits: An organization with a particular market focus on either boys or girls (under 18 years old), or young families with a focus on children's outdoor activities with a strong community focus.

National Development Sponsor

This package allows organizations to focus their exposure through the many programmes that are being undertaken as part of the IHA's plans to develop the sport of hockey around the Ireland of Ireland. Focusing on strategies to maximize the number of players playing the game, these initiatives are heavily focused on kids and on community-based, grass root level programmes around schools, community groups and hockey club infrastructure. The National Development Sponsor gains exposure through the implementation of the various elements of the National Development Plan, to be developed shortly, and through endorsement of the to-be-appointed Development Officer for the IHA. Such initiatives include U16 hockey camp development, mini hockey development, new club development, hockey development in ‘non hockey playing' schools and programmes to bring kids to major international fixtures.

This Suits: An organization that wants to be associated with community development , the development of children and the development of community and family values

Sponsor Benefits

Exactly How Is Exposure Delivered To Sponsors?

Exposure value is delivered through a variety of benefits, some of which are focused through the matches / tournaments described above, others that are provided as a value-add in a broader context, through association with the Irish Hockey brand as a whole.

Examples of such benefits include:

Overall
• Opportunity to use appropriate Irish national squad players for your promotional
purposes
• Logo and company description on IHA web site
• Direct mail options from IHA database
• Email options from IHA database
• Advertisement in IHA email newsletter, Hockey Happenings

Event Marketing Exposure
• Branding of select tournament names (eg. ‘Men's Senior Cup' becoming ‘XY Ltd
Senior Cup')
• Direct mail of special ticket promotion of event to customers
• Logo on promotional posters, billboards or other advertisements
• Logo on direct mail campaigns conducted by IHA

Onsite Match Promotion & Exposure
• Pitch perimeter advertising hoardings
• Team jersey branding
• Umpire jersey branding
• Ball boy/girl t-shirt branding
• Exhibit stall/product giveaway opportunities
• Branding of trophy presentation table
• Public address opportunity and presentation of trophy at event Final
• Corporate hospitality (through VIP ticket allocation which includes priority seating,
access to VIP/Players Lounge)

A variety of these benefits can be combined to mould a sponsorship package around the specific marketing goals that you want your sponsorship investment to deliver, and depending on the level of investment you wish to commit.

Click here to find out what you need to invest to avail of these opportunities.