Irish Hockey Market Profile

Players

• Hockey is played in over 193 clubs and 277 schools around Ireland
• Approximately 37,000 registered players, predominantly in Dublin, Belfast, Cork, Galway and Limerick
• Approximately 24,000 female players, predominantly in Dublin, Belfast, Cork, Galway and Limerick
• Approximately 13,000 male players, predominately in Dublin, Belfast, Cork, Galway and Limerick
• Approximately 16,000 female players under the age of 18, predominantly in Dublin, Belfast, Cork, Galway and Limerick
• Approximately 8,500 male players under the age of 18, predominantly in Dublin, Belfast, Cork, Galway and Limerick
• Senior players tend to be:-
• 18 to 35 years old
• Women/men ratio of 65:35
• ABC1
• living away from home
• commanding disposable incomes

Spectators / Audiences

• The Irish hockey community is estimated at approximately 180,000 people, many of whom attend various games during the year.

• Spectators form an active part of this closely-knit, well-connected hockey community and are commonly:
• aged 20-60
• urban-based
• with above average disposable incomes
• regular return attendees at games
• strongly attached to the hockey community as a key reference group

Click here to learn about Irish Hockey's key tournament brands.